The write stuff

18 Nov

You may have heard of the latest marketing foray into the area of gendered writing products (e.g. here and here) – the ‘Pencils for her’ on sale at a department store near you. These pink beauties bring back memories of Bic’s much ridiculed ‘Pen for her’ and their tribute to South African Women’s Day. As I tweeted when I discovered these latest lovely pencils – they’re perfect for using at your #headdesk …

In the spirit of disbelief encouraged by pencils which are not only pink but emblazoned with such woman-friendly slogans as ‘Buy the shoes!’ and ‘Glitter &Bling’ – oh, so that’s what we’re made of – and the wonderful concept that is ‘Girl Boss’ (because we all know that women are too raddled and/or busy with children to be credible at work …) I decided it was only fair to find out if there is in fact such a thing as a ‘Pencil for him’ .

I did a quick tour of the internet and found that gender equality is alive after all – the company responsible for ‘Pencils for her’ does indeed produce a set of  ‘Pencils for him’. And how do these pencils look? Well, like default pencils – they’re not even blue! – just classic wood tones for the traditional look of the empowered writer. Apparently though, this male selection comes in blue packaging, so no awkward crossgender mistakes might be made to embarrass the lucky recipient.

And what, I hear you cry are the uplifting slogans on these icons of literary machismo? They include: ‘Hell yeah!’ ‘Smooth’ and ‘You’re welcome’ – truly the gift that keeps on giving. Somewhat bafflingly the men’s pack also includes two ‘Best in show’ – perhaps because men are so dull they couldn’t think of anything else to say – or maybe the man in your life has more than one person he wants to impress with his winning ways. Or perhaps these are giveaways to compliment those displaying sufficient ‘Glitter & Bling’ – one shudders to think really …

And thinking is not much in evidence in marketing like this – it’s tempting to say that it’s about time that product designers sharpened up their ideas so that I’m not left wishing to erase all traces of their sex-stereotyped world . Unfortunately ‘use of this pencil is not defined by gender’ is too long to fit on the bespoke pencil range. Let’s just hope this ‘him and her’ writing stuff does not become a staple. Writing implements are for free expression by all. I rest my (pencil) case.

 

 

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